The Discipline of Market Leaders

In 1997 Michael Treacy and Fred Wiersema wrote a book where they classify  market leaders company based on 3 fundamental Strategies and the Organization they should adapt to their strategy in order to be successful

A. OPERATIONAL EXCELLENCE (to deliver quality, price and ease of purchase and use)

Processes for end-to-end product supply and basic service that are optimized and streamlined to minimize cost and provide hassle-free service

• Operations that are standardized, simplified, tightly controlled and centrally planned, leaving few decisions to rank-and-file employees
• Management systems that focus on integrated, reliable, high-speed transactions and compliance to norms
• A culture that abhors waste and rewards efficiency

Exemple of companies: Amazon. Costco, UPS

B. PRODUCT LEADERSHIP (creating the best products or services)

A focus on the core processes of invention, product development, and market exploitation

• A business structure that is ad hoc, and ever-changing to adjust to entrepreneurial initiatives and re-directions that characterize working in unexplored territory
• Management systems that are results-driven, that measure and reward new product success, and that don't punish the experimentation needed to get there-work on fast paced Project mode
• A culture that encourages individual imagination, accomplishment, out-of-the- box thinking, and a mind-set driven by the desire to create the future

Exemple of companies:Apple,Intel, BMW

C. CUSTOMER INTIMACY (delivering what specific customers want)

An obsession with the core processes of solution development (helping the customer understand exactly what is needed), results management (ensuring the solution gets implemented properly), and relationship management

• A business structure that delegates decision-making to employees who are close to the customer
• Management systems that are geared towards creating results for carefully selected and nurtured clients
• A culture that embraces specific rather than general solutions and thrives on deep and lasting client relationships

Exemple of companies: Nordstrom, Kraft, Disney

It is important to notice that those 3 Strategies are not exclusive, a minimum level is needed to compete on the marketplace, however  the Leaders must decide one within which to excel 

The six type of people that every successful start-up  needs to hire 

Don't forget the industry veteran !!

Virgin Entrepreneur

The Equation for Change

Itis well known that if you do the same thing again and again and expect different results ...you will be disappointed
Change Management is the cornerstone of success for  companies competing in  a permanent changing  environment
The role of a Leader is to Envision the Goal and then Enable and Execute the Change Management in order to get there.

However 5 "stars" should be aligned to deliver a successful Change. This is the equation for Change

ADHERENCE at a Glance

           To summarize                    

           FOCUS x COMPETENCE x PASSION = ADHERENCE

         " If you want to be successful , put your effort into controlling the sail, not the wind "

The Art of ADHERENCE: PASSION

The most common characteristic of high-achieving leaders is a deep sense of Passion for their One Thing.
Although FOCUS and COMPETENCE are critical to Adherence, PASSION is the glue that helps Teams stick to their plans over the long haul

To improve your Team's Adherence, develop the 3 success factors for building Passion:

                         1. Paint the picture
                         2. Give what you want
                         3. Value your values

The ART of ADHERENCE : COMPETENCE

Competence is the bedrock  of Adherence. It is the component that drives sustained execution of your strategy.
As a leader, you hold the key to many critical processes and systems that will enable your team to  consistently perform- goal setting,measurement, feedback, recognition, training and communication

High achieving leaders know that developing competence is  CRITICAL.
They employ 3 success factors:

1. Elevate the average
2. Get systematic
3. Balance your view

The Art of Adherence ; FOCUS

We have seen that ADHERENCE = FOCUS x COMPETENCE x PASSION

Lets talk today about FOCUS

Sticking to It : The Art of Adherence part 2

Sticking to it : the Art of Adherence part1

Welcome to VSE-International Blog

Today ,it is official VSE-International launch its Blog !!!

                                                           



VSE-International
Vision-Strategy-Execution
Think Global / Act Local
 www.vse-international.com